我国中档酒店于2012年前后兴起。但该档次酒店的定位一直以来都没有明确标准,一般来说,多数业者认为准三至准四的酒店都可归为中档;也有按照房价来划分的;也有按照房价与客房装修成本来划分的。
经过近3年的发展,中档酒店在体量大小、区位选择、定价策略、运营模式、商业模式等问题上都摸索出了一定方法,业态逐渐饱满,趋于良性成长。
中档酒店有着与经济型完全不同的目标客群、设计需求、盈利模式,一般都位于繁华的商业中心或次商业中心,价格上比经济型要高,比高档要低。此外一般都拥有除客房的第二空间,如健身房、书吧、咖啡厅等社交区域,并有着比经济型酒店要优质的服务质量。
2012年前,中档连锁份额极小,品牌池浅,高端与经济性之间有着明显断层。而今,经过3年发展,诸多国内外酒店集团于中档领域发力,品牌林立,连锁化进程也随之开始。单体三、四星级酒店生存空间不断被压缩。
会员1707:好评
Bad internet that drops connection routinely. Had to change rooms three times the first night due to various issues....such as lack of bathroom lights, door opening issues, and even the new room is missing g lights. The area is terribly unpleasant and this is, despite being a JingJiang Inn Select hotel, by far the worst hotel overall that I have ever stayed in in China. even the regular JinJiang Hotels are far superior. There is also no meal service nor drinks sold. Despite there being not many foreigners who stay here and despite the staff inexperoence in dealing with them, the attention to my concerns has been surprisingly fast and sincere...so this is a great factor despite the poor facilities and grubby area.
会员3252:好评
好像我这种没钱买车票的预售期延长到现在才发现我真的是很重要人物的士上午饭的省钱了的感觉?!我就想着我去
呵呵哒:好评
重新装修的,价格是127元,还是很划算的,环境也不错呀