开启与OTA的利润之争,2016年酒店集团持续推进直销战略,这种争夺战应该会持续下去,成为一个此消彼长的过程。
酒店销售渠道可简单的分为线下、线上两种,其中OTA的崛起改变了原有销售渠道的格局,不管是连锁酒店还是单体酒店,在流量获取上几乎都会寻求OTA的导流,但是酒店在不同发展阶段和不同运营状态下对于流量获取方式的侧重会有所不同。在OTA因掌控巨大流量而面对酒店时逐渐掌握主动权的情况下,不管是从利润的角度还是从未来长久发展的角度来看,OTA都对酒店形成了巨大的压力,也正是看到这种危机,不管是连锁巨头还是小众酒店企业都纷纷寻求逃脱之策,或自建直销体系。
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查看更多评论会员1707:好评
Bad internet that drops connection routinely. Had to change rooms three times the first night due to various issues....such as lack of bathroom lights, door opening issues, and even the new room is missing g lights. The area is terribly unpleasant and this is, despite being a JingJiang Inn Select hotel, by far the worst hotel overall that I have ever stayed in in China. even the regular JinJiang Hotels are far superior. There is also no meal service nor drinks sold. Despite there being not many foreigners who stay here and despite the staff inexperoence in dealing with them, the attention to my concerns has been surprisingly fast and sincere...so this is a great factor despite the poor facilities and grubby area.
会员3252:好评
好像我这种没钱买车票的预售期延长到现在才发现我真的是很重要人物的士上午饭的省钱了的感觉?!我就想着我去
呵呵哒:好评
重新装修的,价格是127元,还是很划算的,环境也不错呀